Methods > Communicate > Structuring your Message

Structuring your Message

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Contributed by Greg McVerry

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Purpose

Code, speeches and poems all have particular shapes. They are woven in ways to tell stories. By examining and then using specific text structures you can greatly enhance the impact of your messaging. We will trace the shapes of past campaigns to Protect the web, We will identify patterns we see in the messaging and techniques used by the designers and creators.

Learning Objectives

  • Learn to classify messages as implicit or explicit in media
  • Understand audiences in call to action campaigns.
  • Create a persona of your primary audience in community endeavors